I am passionate about HighTech, Photonics and Photonics applications

My vision is to have a socially responsible and environmentally friendly world.

I help others make the best decisions in growing their business by providing quality information and insight.

I help find a market for your products, market and create, develop, enhance, and implement your vision and strategic plan.

Services offered:

market research and analysis
market-entry and company positioning strategic planning
sales pipeline development and implementation
tradeshow recommendation, participation planning and best practices for B2B technical sales
lead generation, and qualification.

I find suitable grants and Programs for your company, design, implement and transform your marketing.

I help with the applications for government funds.

Additional offers:

Translation and creation of marketing material and brochures, in the following languages: English, French, German and Romanian

Website management includes updates and blogging

What is a market analysis for your business?

A strategic management tool that provides answers to some of the most difficult questions of your company.

A market analysis is an assessment of the market in a specific industry and is a strategic management tool that provides an analytical approach to answering some of your companies most difficult questions.

It should answer the following questions:

How large is my target market?
What are the trends?
How competitive is the current market landscape?
How risky is entering this market?
Who are my potential customers?
Who are my main competitors?
What are my competitors' strengths and weaknesses?
What are my customers' buying habits?
How much are customers willing to pay for my product?
How efficient are my branding efforts?

A market analysis is a time-intensive process, but without knowing who your customers are, what they want and how they want to get it from you, your business is sure to struggle to come up with an effective marketing strategy.

Because it is a qualitative and quantitative evaluation of the external market and your internal resources, a thorough market analysis adequately assesses opportunity, value, risk, customer purchasing behaviour, competition, and economic entry barriers and regulations.

It helps you put your customer first, determine your unique sales proposition, and makes you consider how the product makes consumers feel and to what degree that feeling is driving the purchase decision. It allows you to develop an effective marketing strategy, determine a suitable strategy to market the product.

It can be done for market entry or while operating in the market to help you thrive and make good business decisions, identify markets and geographical areas where you can expand to. It also can help you to invest in ideas that have the highest potential for success, based on what customers are looking for and what the market is lacking. You will know which risks to take and increase your earning potential.

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